What is Content Marketing and How Can It Grow Your Business?

February 16, 2020

Content marketing is a term that has gained more and more popularity over the last years. The reason for that is quite simple – people are getting more and more tiered with ads and they have learned to ignore them. Ad blockers are gaining popularity and 86% people do not even notice banner ads. Therefore, marketers are looking for new ways to reach their audience.

Content marketing is a marketing strategy that aims to reach customers by providing them interesting content that they want to interact with.  

So how does it work?

Let’s give a simple example. John wants to buy a new fridge. John is not a specialist in home appliances and he also does not like running around shopping centres. Therefore, John probably Googles to find out more about fridges and their sellers. He will find many different offers but is unsure how to make the right choice. He finally lands on a company webpage where a blogpost explains what to be aware of when buying a new home appliance. He finishes the article and feels much more confident in his decisions. He also has a positive attitude towards the brand that has provided him with useful information and continues scrolling through its products section.  

Content marketing helps to build a relationship with customers

Providing interesting content is a great way to make people engage with your brand. Instead of an obnoxious sales pitch, content marketing gives them interesting information and shows that the brand cares about its customers. Well-crafted videos, blogs, articles, reviews etc also help to show that the brand is really and expert in its field and people can refer to them for help.    

Content marketing increases the visibility of your page

Customers who browse the Internet for a service or product usually pick one of the first hits they get. In fact, a study found that 95% of users only look at the first page of Google search results. Therefore, if your website is on the second or third page, there is only a minor chance that a customer will end up on your website. It does not matter if your product is the best – if you are not found in Google you do not exist. Good content is a great way to improve your ranking. If Google sees that people spend time and engage with your webpage it also refers more people to your site.

How to start with content marketing?

Writing blogposts and creating info materials is often the last thing a business owner has time for. Thankfully it is also something that you can outsource easily. There are many great content creators who can help you to get on track. Content that is once created can be found on the net for many years and can continue to help you sell your products without any extra investment!  

Looking for a way to start with content marketing or someone to create you great content? Need help with copywriting and content marketing in Estonian? Contact us at Assistly and we will be happy to help you out! We create content in Estonian and English, help with social media, copywriting and much more. Together we can find the right formats and channels and start showing your future customers that you are truly the best at what you do!

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